With any rebrand, big or small, you've always got to anticipate some backlash. As we know, the internet hates change, and ...

Sports teams often capitalise on animal imagery to develop brands and logos and unite crowds around shared values.

Welcome to the 2025-26 edition of Best of the Bowls.

Miami's athletic department originally used the "U" to distinguish itself from other "UM" schools, such as Michigan or ...

Alabama didn’t even manage to score a touchdown against the Hoosiers. Indiana even knocked Ty Simpson out of the game in the ...

It is 50 years since Kettering Town, nicknamed the Poppies, became the first English football club to feature a sponsor's ...

The Eagles are reportedly looking for an experienced play caller and have begin talking to offensive coordinator candidates.

The College Sports Commission has rejected nearly $15 million in name, image, likeness agreements since it started evaluating ...

COLUMBUS, Ohio — College football’s financial arms race has reached new heights, and even Ohio State — with its projected ...

The UCLA Athletics department announced Tuesday that it received a generous $17.3 million donation from booster Larry Layne.

The SEC isn't the juggernaut that OU football thought it was signing up for a few years ago. Why that's a good thing.

Step onto the field and dive into the vibrant world of NFL logo painting with "Behind the Game: Mastering the Art of NFL ...