USC wore this look four times last season. Shane Beamer explains why it’s expected to be the norm going forward.

South Carolina head football coach Shane Beamer says everyone likes the larger logos on the players' helmets. Forensics expert analysis of Jeffrey Epstein jail video contradicts government's claims ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best logos.

Despite interest from elsewhere, Iowa football defensive back Marcello Vitti reaffirmed his commitment to the Hawkeyes.

Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell sponsorships for its uniforms.

Check out the new Buckeyes Nike Air Zoom Pegasus 41 running shoe, part of the Nike’s 2025 NCAA Collection, ahead of college ...

The first pair of brothers who will ever have both of their busts on display in Canton fell into each other’s arms, decades ...

Ole Miss freshman football player Corey Adams was killed in a shooting in Tennessee, the Shelby County Sheriff's Office ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The big sign on Mt. Washington has changed just in time for football season. The Pond Lehocky ad on the billboard above the ...

LSU football coach Brian Kelly said Monday at SEC media days that the Tigers have Clemson's logo on workout equipment for motivation at their facility this summer ahead of the Week 1 game on Aug. 30.

The Big 12 championship rings have arrived for the Arizona State University Sun Devils football team following its improbable run to the conference title and berth to the College Football Playoff ...