Collectors might have more diverse tastes these days, but a new report suggests that the Crown still holds a commanding lead over its competitors.

Rolex made headlines in 2023 when the brand acquired Bucherer, which at the time was the world’s largest retailer of Rolex watches. The move ... interest in the 137-year-old brand. But it looks like I ...

Want more watch coverage ... Rolex. The model's unusual dial – for anyone, but especially Rolex – featured a lacquered turquoise base covered in 51 colourful balloon-like bubbles, in pink ...

On tiny objects like watches, every detail matters. So why does it feel like so many fancy Swiss brands just scrolled through ...

The model is still young but I do quite like one of the 2024 releases, which features an ice-blue dial with a beaded guilloché finish. Rolex is rightfully known as the King of Sport Watches ...

The green flag for the 2025 Rolex 24 at Daytona is still two days ago. That will fly at 1:40 p.m. Saturday. But Thursday remains a big day for the endurance classic. IMSA WeatherTech SportsCar ...

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

The Rolex 24 at Daytona revs the engine on the year of auto racing in the "Birthplace of Racing." Can't catch the beginning of the race Saturday? No worries, you can still watch it end on Sunday!

Rolex 24 updates: Highlights and analysis from Daytona race Watch the Rolex 24 at Daytona live on Peacock Much of the action over the next four days will be broadcast. Here's how to watch Rolex 24 ...

Ten things to watch at Daytona International Speedway for the IMSA WeatherTech SportsCar Championship Rolex 24 Hours at Daytona ... should be in the hunt. We like the only all-platinum driving ...