But what really launched Gentle Monster into eyewear stardom was its collaboration with BLACKPINK’s Jennie Kim in April ... 50 pairs of on-sale glasses and sunglasses from the eyewear brand.

Leaning back in matching black pants and zip-up hoodie after hours spent staring at a camera, Jennie slides on a pair of dark-lensed Gentle Monster sunglasses to give her eyes, and perhaps herself ...

Korean eyewear brands rise as second Gentle Monster with unique styles and growth Emerging Korean eyewear brands challenge ...

On January 16, 2025, BLACKPINK's Jennie made a surprise appearance at Gentle Monster's latest pop-up store in Haus Dosan, Seoul, dedicated to their new jewelry collection. Gentle Monster ...