We’re embarking on a project to find Wisconsin’s best high school athletes of all time. And we need your help. Vote in our ...

Snack and beverage company PepsiCo announced on April 16 that it would remove artificial dyes from three of its Gatorade drinks. The fruit punch, lemon-lime and orange varieties of the Gatorade Thirst ...

In October, PepsiCo confirmed plans to replace artificial dyes in Gatorade with natural colors Pepsico PepsiCo, the company that owns Gatorade, is rolling out three new features to help improve your ...

Gatorade beverages are switching from artificial food coloring to plant-based dyes this year, marking a win for the Make America Healthy Again movement, which has sounded the alarm about the health ...

This is read by an automated voice. Please report any issues or inconsistencies here. Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Rail strike snarls NY Art, wine and Ferraris: Inside the luxury ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. US-Mexico border wall construction is desecrating sacred sites, ...

Athletics' Lawrence Butler, left, and Max Muncy dump Gatorade on Brent Rooker, right, after he hit a walk-off three-run home run during the tenth inning of a baseball game against the Houston Astros ...

Gatorade has another new drink in the works and a renewed mission — to make sure you don't get dehydrated. The PepsiCo-owned brand, which launched its Gatorade Lower Sugar in March, developed a ...

It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to ...

Popular sports drink Gatorade is making a push to give the public a better understanding of proper hydration, as well as eliminate dyes from its recipes. The PepsiCo-owned company announced Thursday ...