Just in time for the festive season, Boots has launched a limited-edition bundle with some of e.l.f.'s most-loved products. Packed with bestsellers in a reusable makeup bag, the selection is a great ...

OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep your ...

I have to be honest, It’s been a while since I bought products from the drugstore. Why? Because I have been more tempted to purchase high-end and luxury products lately. However, drugstore brands are ...

Add Yahoo as a preferred source to see more of our stories on Google. Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to ...

As a makeup artist, I like to use some drugstore products that feel more expensive than they are. I find that the L'Oreal Lash Paradise mascara gives lashes volume without clumping. The ELF liquid ...

If it hasn’t already hit your FYP and you’ve already exhausted all the holiday films that Hallmark and Netflix have to offer, then listen up. This is a product launch (and movie debut) you won’t want ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. We asked dancer, actor, singer, and producer Frankie Grande — who recently finished filming Big Brother ...

The best primers and foundations go hand in hand like two best friends. They also have the bonus perk of skincare benefits. “Think of your foundation as an extension of your primer, you want all your ...