Join Fenitas as she shows you how to make a delicious and nutritious green matcha smoothie bowl that's perfect for breakfast ...

At-home Matcha is now a $200 million industry. Dr. Andrew Weil started matcha companies three times. Now, it's finally seeing ...

Michelle Yeung walked away from a lucrative software engineering career to open a matcha cafe on Manhattan's Lower East Side.

Michelle Yeung, 29, left a $250,000 a year software engineering job in New York to open Matcha House, a cafe on Manhattan’s ...

Mastic or mastiha from the Greek island of Chios is getting traction on social media as the basic ingredient for summer cocktails.

The matcha trend enters the booze aisle with the introduction of Yoshi — the first premium matcha liqueur, combining the ...

The parent of the growing Kyuramen chain is diversifying with the acquisition of a matcha gelato cafe. New York-based Kyuramen Group on Wednesday announced it has acquired Aokō Matcha, a specialty ...

From Tokyo-inspired tea counters to downtown cafés packed with fashion editors post-pilates, New York’s matcha scene has officially become its own subculture. The chicest spots right now blend ...

This beautiful Swiss roll features a soft and airy matcha sponge wrapped around a smooth, creamy filling that creates a rich yet balanced flavor. The outside is decorated with neatly arranged ...

Corin Cesaric-Epple is an Editor at CNET covering home and kitchen tech and meal kits, and reporting regularly on artificial intelligence. She earned her bachelor's degree in journalism from the ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. The topic of “ceremonial matcha” became an unlikely plot point ...