Concerns over accuracy lead to another delay for the souped-up virtual assistant — but the launch showcase will still go ahead.

Amazon is introducing a generative AI-powered version of Alexa, marking the most significant update since its launch. This revamped Alexa is designed to interact with users more effectively, aiming to become a daily tool and potentially converting users into paying customers.

Once released, it would mark the most significant upgrade to Alexa since its initial introduction accelerated a wave of digital assistants more than a decade ago.