Amazon and Apple are struggling to put generative AI technology in their digital assistants — Alexa and Siri, respectively — ...

Amazon will soon show off a much-delayed new version of its Alexa virtual assistant, but the upgrade still won’t be ready for ...

If announced, this would mark Alexa's most significant evolution since its debut in 2014. Although Amazon has long been a ...

Amazon is using AI models from Anthropic’s Claude, and although we have to wait for the event to get all the juicy details, preliminary indications are that the new Alexa generative AI voice service ...

Together, these factors make achieving the economies of scale seen in traditional cloud services a significant hurdle. Yet, the tipping point is in sight: advances in technology and shifts in the AI ...

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI ...

Adobe’s responsibly built generative AI tools are designed to unleash creators’ imagination while offering time saving benefits.

To avoid alienating the creative community, brands must prioritize ethics and artistic integrity when integrating AI into ...