Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

1. AI is helping marketers keep up with increasing content needs. In 2024, AI usage among marketers rose at a staggering rate. And while there are countless AI tools available to help with a wide ...

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for ...

Long-form content (e.g. YouTube, podcasts, etc.) can serve your business, too. With more room to nurture leads with in-depth ...

Influencers continue to be an important marketing vertical for retailers. A new Shopify survey looked at recent marketing strategies among retailers who use the platform. Seventy-three percent of ...

The social media landscape has not been quiet. In the past few years, we've seen it all—the advent of Meta, Threads, and Bluesky, the launch of the Fediverse, and the development of Mastodon. And, of ...

Remember when Google was the first stop for any question? While it remains so for many, a shift is underway, especially among younger generations. Instead of heading to Google, they’re turning to ...