Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

KANSAS CITY, Mo. — The Big 12 will reduce its men's conference basketball schedule to 18 games next season, answering the ...

Sports logos have become iconic symbols of our favorite teams over the years. Here are the 10 Worst Sport Logo changes of all ...

The conference could break the record for most teams in one NCAA tournament after a historic season of success.

The Texas Tech football team has 6 commitments for its 2026 class. The latest comes from Cord Nolan, who had 108 tackles for ...

Texas Tech advertises its school in the Chiefs' Arrowhead Stadium, and Patrick Mahomes' connection has led to more students ...

In a significant milestone for Texas Tech University, the institution has officially opened its state-of-the-art $242 million football facility in Lubbock. The Womble Football Cent ...

ASU faced an uncertain future. Thrown into the Big 12, preseason polls predicted the Sun Devils to finish dead last in their ...

The youngest daughter of Kansas City Chiefs owner Clark Hunt - son of the team's founder, Lamar Hunt - has been turning heads ...

Big 12 Commissioner Brett Yormark was bullish about a number of current topics while the league confirmed it intends to move to 18 games next season.

Kansas football is in the midst of spring ball right now. Here are a few things to remember about what the Jayhawks were ...