For the world’s largest sportswear brands, the stakes are high in the biggest-ever World Cup and the market hosting it.

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

A civil-rights investigation, which grew out of a 26-page memo by a political appointee, provides a road map for the White ...

As the FIFA World Cup draws to a close, it’s time to assess which brands cut through. But the story is not all about Nike and ...

There is no doubt that Channing Tatum is one of the coolest Hollywood A-listers on the planet. He knows how to entertain us at the theatres with the perfect combination of comedy and action. And he ...

Tom Kim claimed his fourth career PGA Tour victory on Sunday in a pair of sleek and stylish Nike golf shoes that every golfer ...

Don’t feel too bad for Erling Haaland. Haaland and Norway lost 2-1 to England in their 2026 FIFA World Cup quarterfinal match ...

The LSU Tigers continue to be one of the biggest brands in college athletics as they just announced another major partnership ...

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The 6 minutes short film was made "for football lovers everywhere." Here's what to know about the World Cup-themed video.

D: Global superstars BTS are a money-making machine, with multiple brands wanting to collaborate with them. Here are all their current collabs.

World Cup uniform suppliers are almost as integral to the tournament as the teams themselves. Their logos are seen in every match. Their commercials have filled broadcasts — and feature celebrities ...