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The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company ...

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Danish toymaker Lego has announced that it will grow its revenue by 13% in 2024 to DKK 74.3 billion (around USD 11 billion).

Revenue at the Danish company soared 13% to £8.4bn driven by strong demand in the Americas, Europe and the Middle East.

Lego reported strong sales growth for 2024 as more shoppers snapped up its colorful plastic brick construction sets, taking market share from rivals.