LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.

A creative LEGO fan transforms a set of Toothless from How to Train Your Dragon into one of Lord of the Rings' most famous ...

The LEGO Group is running a limited-time promotional event for Star Wars fans in the United Kingdom, offering free ...

Pikachu looks decent at a distance and in concept, but get too close and the flaws start to reveal themselves. Structural fragility, an off-putting face and some… Ill-advised design elements make it ...

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our ...

Want to get one of your own? Or you may know someone who’d love this ship as a gift. Whatever the case, you can find the LEGO Star Wars Millennium Falcon on Amazon.com for $67.99 right now, which is ...

Amazon has the LEGO Star Wars: The Phantom Menace Mos ESPA Podrace diorama on sale for a good 30% off. The set normally goes ...

An opinion-based column regarding toy companies and toy production being more concerned with marketing and selling to adults.

According to information from Numerator, about 1 in 4 American homes purchase Lego building sets, and industry data indicates that approximately seven Lego sets are sold every minute world wide. This ...

The LEGO Smart Play System also won Best Toy in the BestReviews Best of CES 2026 Awards. The biggest IP in 2026 by far is KPop Demon Hunters, which made its Toy Fair debut this year. From the company ...

LEGO had some exciting news to reveal at this year’s New York Toy Fair. Over the weekend, LEGO came out with eight awesome LEGO SMART Play sets. On top of that, four additional sets.