Monster made a few sizable acquisitions over the past 10 years, namely the $690 million purchase of major flavor supplier American Fruits & Flavors (AFF) in 2016, the $330 million deal buying ...

If you’re anything like me, you need caffeine just to move — let alone think — in the morning, so it’s no surprise that you can find energy drinks everywhere on every college campus. This got me ...

The taste of Red Bull is to "energy drink" as Kleenex is to "tissue." If you're thinking of a carbonated, slim-can coffee ...

The Dragon Fruit will be replaced by Caroba Elder Flower, which sounds way too bougie to be sold in any store in Texas. The ...

Louisiana fans of the world's most popular energy drink will need to act fast if they want to savor the flavors that are ...

For a long time, energy drinks stuck to basic flavors. They added zero sugar and/or zero calorie flavors, but didn't really ...

Discover Monster Beverage's growth strategies amidst fierce competition. Explore market trends, challenges, and MNST stock's ...

I like to think that I’m an energy drink connoisseur. Of all the energy drink brands out there, Red Bull has to be number one ...

THE RED BULL SLIDE IN TOUR HAS REACHED THE GREEN MOUNTAIN STATE ... ZEB POWELL I think we have a different perspective on things and can bring some new flavor to the mountains and stuff. And, yeah, I ...

Red Bull team principal Christian Horner predictably features heavily in the latest season of Drive to Survive. The 2024 edition of the documentary released on Friday morning. The rivalry between ...

Arum fired back at the claims in the lawsuit, telling The Irish Sun: 'That is total bull****. It’s not true. Everybody knew about it, everybody was part of it. This is absolutely crazy.

Former Formula 1 boss Bernie Ecclestone has sold his historic car collection to Red Bull heir Mark Mateschitz for a world-record price. Ecclestone, 94, said in late 2024 that he would sell the 69 ...