In Whitfield Estates, a low-slung Sarasota home with a layered past is reimagined as a place for arrivals, memories and ...

From flip-flop casual to date-night worthy, here are Sarasota’s best new restaurants worth your time and money.

Love them, grumble about the extra traffic or count yourself among them, snowbirds are a constant in Florida this time of ...

Despite a rebound in tourism in October 2025, Sarasota County tourism was down for fiscal year 2025, which included the ...

Looking to retire near the beach on a budget? These 13 Florida towns offer coastal charm and low housing costs that fit ...

The city of Sarasota investigates the costs of expanding its short-term rental rules to areas encompassing 82 known vacation ...

Javascript must be enabled to use this site. Please enable Javascript in your browser and try again. What you need to know about hormone therapy for women. Help ...

Sarasota, Florida, has become a popular place to live, and with good reason. The city offers beautiful Gulf Coast beaches, vibrant arts, and warm weather year-round. But affordable housing in Sarasota ...

SARASOTA, Fla. (WWSB) - The owner of Next Level Jet Ski Rental Sarasota, Mckayla Miller, says safety and education are a priority prior to renting out any of her personal watercraft to visitors. “We ...

SARASOTA, Fla. (WWSB) - As owner of “Next Level Jet Ski Rental Sarasota,” Mckayla Miller said safety and education is a priority before renting any of her personal watercraft to visitors. “We do a ...