Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

Falling resale values show that even the makers of the world’s most popular luxury goods are feeling a slowdown.

More than 200 drivers will represent over 30 countries at the World Center of Racing.

Figures from Morgan Stanley and LuxeConsult reveal the most lucrative watch brands worldwide, including Omega, TAG Heuer, and ...

The 2026 Rolex 24 began Saturday, Jan. 24 and ended Sunday, Jan. 25 at Daytona International Speedway. Here's a play-by-play, complete with winners.

Don’t expect the Submariner to disappear but Cartier’s growth is outpacing that of Rolex as buyers look for bespoke watches ...

Plus, health insurers getting slammed ...

Equal parts fashion statement and fever dream, with 24/7 concierge and an AI agent ...

It's the 64th running of the sports car classic, a 24-hour endurance event at the World Center of Racing.

The Rolex 24 is a 24-hour endurance race that ends at 1:40 p.m. Sunday. NBC aired the first 50 minutes of the Rolex 24 on Saturday. Its broadcast returns at noon Sunday for the final two hours.

Porsche Penske Motorsport\"s No. 7 entry earned the overall win in the 2026 Rolex 24 at Daytona International Speedway, ...

This weekend, LPGA golf's best players shoot and put alongside other sports legends and TV celebs at the Hilton Grand Vacations Tournament of Champions, in Orlando.