Figures from Morgan Stanley and LuxeConsult reveal the most lucrative watch brands worldwide, including Omega, TAG Heuer, and ...

Falling resale values show that even the makers of the world’s most popular luxury goods are feeling a slowdown.

Drivers in the Rolex 24 will represent at least 30 countries and will be racing across four categories: Grand Touring ...

The 2026 Rolex 24 began Saturday, Jan. 24 and ended Sunday, Jan. 25 at Daytona International Speedway. Here's a play-by-play, ...

The Rolex 24 begins the racing calendar at Daytona International Speedway. Here's what to know about the 24-hour race in 2026 ...

If you’re a Rolex collector, January 1 probably isn’t your favourite day of the year. Sure, it’s New Years Day – usually, all fun and games – but it also comes with the promise of Rollie retail price ...

The anticipation for the 2026 Rolex 24 at Daytona is already building, even though the green flag won’t drop for quite some time. For race fans, the release of the preliminary entry list is like ...

Drake is stunting on the ’Gram in a super-rare Rolex Daytona "Barbie" estimated to be worth around $1 million. On Thursday night (Oct. 16), Drizzy pulled off a rich flex by sharing a post on Instagram ...

President Donald Trump appeared at the U.S. Open alongside Rolex CEO Jean-Frederic Dufour. This comes weeks after Trump placed a 39% tariff on the watchmaker's home country of Switzerland. President ...

GRAMERCY PARK, Manhattan (WABC) -- An elderly couple is speaking out after they fought back when they were targeted by con artists for their Rolex watch. Of all the easy marks in all the world, Larry ...

This story is from an installment of In the Loupe, our weekly insider newsletter about the best of the watch world. Sign up here. Anyone who’s ever bought or contemplated buying a secondhand Rolex ...