The YouTube red got cooler a few months ago — literally. The platform updated its iconic color and added a gradient. Here's why.

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

The limited production Wharfedale Aston aim for serious sound in a small speaker, but only 500 pairs will be made.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...

"Released in 1989, the Air Jordan 4 was the first global release of the franchise, and the first shoe in the line to feature its signature “over-molded” mesh. Another notable feature on the Air Jordan ...

Bvlgari x MB&F have teamed up for another watch project. The Italian luxury fashion house and the watch and clock brand unveiled a new iteration of the Serpenti watch.

Taking inspiration from the late socialite Doris Duke, designer Rebecca Hessel Cohen showed her knack for ornamentation and ...

In Port St. Lucie, it is illegal for homeowners to raise their own chickens. Katie Whelan started a petition on Change.org to allow backyard chickens in the city.