Major brands are putting TikTok creators on payroll to run their social channels. Here's what the shift means for creators and companies.

WASHINGTON — U.S. Sen. Bernie Moreno, a Westlake Republican, is joining forces with Arizona Democratic U.S. Sen. Ruben ...

"They're doing incredibly well in advertising … and a lot of that is because they offer a bargain," Cramer said.

Tech companies including Google and Microsoft are paying influencers hundreds of thousands of dollars to promote AI products.

President Donald Trump’s social media post featuring a video about election conspiracy theories and a racist depiction of former President Barack Obama and his wife, Michelle Obama, as primates in a ...

Jasmine Crockett and James Talarico are adept at creating digital media moments and collecting social media followers.

NewsGuard sues Trump’s FTC alleging censorship after Chairman Andrew Ferguson barred a major ad agency from using its ratings ...

Nielsen’s latest CMV data shows the Milano Winter Olympics will skew younger and higher-income in Australia, with strong ...

The day has arrived where Olympians like Eileen Gu are making millions, not by what she does on a ski slope, but through ...

Mastodon, a social media platform that emerged as an alternative to Twitter (now X), makes money from grants, direct ...

Right then, so you’re looking to get your social media portfolio sorted for 2026? It’s a bit like putting together a ...

A survey of CMOs, network execs, media buyers, agents and talent, are painting a picture of what to expect between plays during this year’s Big Game — and the economics behind the ads.