Major brands are putting TikTok creators on payroll to run their social channels. Here's what the shift means for creators and companies.

Having meaningful, impactful, compelling, digestible and results-driven storytelling on all of your active social media channels is imperative to reaching your audiences.

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

Social shift ahead. The decline of big social media platforms is accelerating, and this is reshaping how brands should approach customer engagement. Trust on trial. Consumers trust user-generated ...

New research finds that social media is the number one source for holiday gift inspiration for Gen Z and Millennials 73% of shoppers plan to contact a brand on social media this holiday season A large ...

From talent pipelines to tourism storytelling, design capacity to government-led digital campaigns, here are the biggest takeaways from the Budget for YouTubers, Instagram creators, streamers, ...

People aren’t posting as much anymore, there are too many adds, it’s been taken over by influencers, it’s become toxic, there’s too much misinformation, there are too many bots… the list of gripes ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms.

Dr. Tommy Martin has over a decade of social media experience, and in the past few years, has gone viral on Tik Tok, Facebook, and Instagram. He has close to 4 million followers across several online ...