Tequila experienced a sales boom in the early 2000s, much of which was fueled by celebrity tequila brands. However, that ...

Lobos 1707’s new campaign reimburses fans for their drinks whenever a real buzzer beater happens during a pro basketball game ...

The spirit brand is the official sponsor of music's biggest night.

Having built the business around its core alcohol-free spirits, Lyre’s now sees RTD mocktails as a key way to tempt consumers ...

Reputation can carry a lot of weight, and in competitive world of spirits, that can mean paying more for a product that isn't ...

Get into the spirit this Super Bowl Sunday with these Bad Bunny-themed cocktails, inspired by the Puerto Rican singer’s ...

Mezcals have complex flavors, whether smoky, savory, or sweet. In cocktails, they all pair excellently with spicy flavors, from ginger to cayenne pepper.

From Nike gear to best-selling sex toys, we rounded up the top gifts to get your husband or boyfriend this Valentine's Day ...

The jewelry retailer tapped white-hot global girl group Katseye to front its new Galentine’s Day campaign, with each of the ...

My goal is simple,’ he says,. ‘I want people to feel excited about what’s in their glass, even if there’s no alcohol in it.’ ...

Jan. 30—New Year's resolutions don't have to last all year to be considered a success. And for the nearly 30% of drinking age Americans who were expected to take part in "Dry January," the trend where ...

Tate Huffard, who launched the NA beer brand in Sausalito five years ago, explains why Dry January is an important trend.