Shoppers often assume a higher price means better quality, even when the difference is mostly branding, familiarity, or ...

Brands are rushing into cultural moments, but without a clear role or real experience behind them, relevance can quickly turn ...

The founders of Olipop, Bobbi Brown, PopSockets, and OpenFarm share their advice to entreprenurs.

A Business Insider report revealed that Gen Z now leads restaurant loyalty signups, with their top brands sharing a common ...

Brand systems are stronger, guidelines are more comprehensive and teams have access to an increasing number of tools that help protect identity across every touchpoint. Yet many brands still feel less ...

CLEVELAND, Ohio – It feels like every catalog, every magazine, every brand on Instagram is trying to sell me Americana. Not necessarily eagle-and-flag Patriotism, with a capital P – though American ...

The centerpiece of America’s 250th anniversary celebration in Washington, DC, is the Great American State Fair, a festival running for two weeks on the National Mall. Complete with a Ferris wheel, ...

For years, brands have spent billions chasing influencers with massive followings. Increasingly, they're realizing some of their most persuasive creators are already on the payroll. On its face, the ...

Despite its creatine product being the best-selling item for the human performance company, they recently rebuilt it. On paper, the move wouldn’t seem to make sense. The product was performing well, ...

Here’s what beach officials are saying. According to The Guardian, the government of New South Wales, Australia, announced this weekend that it will dramatically expand shark-spotting drone patrols to ...

As a psychologist and sex therapist, I often work with queer people who have done a tremendous amount of personal growth to be and express their authentic selves. In this post, I use the term “queer” ...

Warburtons, Heinz, Walkers, McVitie’s and Coca-Cola – British consumers can’t get enough of these big brands, according to a new FMCG rankings report. But the pull of big names is no longer enough.