The consumer technology enterprise isn't taking part in the spending spree.

A small start-up just released a 27-billion-parameter AI model that can be run for free on an iPhone.

A second analyst says Apple’s iPhone 18e will jump from 8GB to an unusual 9GB of RAM, giving on-device Apple Intelligence ...

Whether you're tinkering with Siri AI in the iOS 27 public beta or want to be ready to go for the stable release this fall, ...

Apple is considering paid iCloud+ upgrades for heavy AI users as the company weighs Siri’s infrastructure costs and its ...

Apple's already raising prices on products and services. Is Siri next?

Apple is reportedly preparing a 7-inch AI home hub, new Apple TV, and updated HomePod mini as Siri becomes central to its ...

Apple CEO Tim Cook called soaring memory prices a 100-year flood on his final earnings call, as iPhone 18 Pro DRAM costs are ...

Monetizing AI is a tricky business and it seems Apple's only plans so far are tying daily usage limits to users' iCloud+ ...

The MacBook Air is sold out and $200 dearer, the iPhone 18e gains one gigabyte, and Siri may cost extra. Inside Apple’s subscription pivot.

Ahead of the launch of Siri AI, Apple's outgoing CEO Tim Cook said the company will charge for artificial intelligence ...

We will have some kind of upgrade possibilities on iCloud+,' to cover the compute costs, CEO Tim Cook says on an earnings ...