Billboard was in the building as Beyoncé brought her first Cowboy Carter performances to Houston's NRG Stadium.

Beyoncé Knowles-Carter took the stage at NRG Stadium on Christmas Day performing the halftime show at the Houston Texans vs. Baltimore Ravens game. The 32-time Grammy-winning artist began the performance by singing "16 Carriages" while riding a white horse into the stadium.

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.