A brief refresher: British Airways launched its Executive Club in 1982. Since then it has been through many iterations. Currently, there are five tiers: Blue, Bronze, Silver, Gold and Gold Guest List.

British Airways has decided to make a major change to its loyalty programme from April 2025, in a move that has been criticised by Rob Burgess, editor of frequent flyer website headforpoints.com

BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways to earn points.

British Airways overhauls loyal customer perks – but some frequent flyers are annoyed - Exclusive: Spend £550k with British Airways to earn Gold status for life – or £8,000 on a holiday for a year of

British Airways passengers have vowed to stop flying with the airline after it raised the minimum spend for its highest-level membership to more than £20,000 a year.

British Airways has today announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers. The former British Airways Executive Club will become simply The British Airways Club and will come with a new look and feel.

British Airways has announced an overhaul of its loyalty programme, increasing the number of points its members will need to reach each status. To qualify for gold status – which features

The overhaul, which comes into effect from April 1 next year, includes changing the scheme’s name from the British Airways Executive Club to the British Airways Club. The carrier’s chief commercial officer, Colm Lacy, said: “The changes we have announced today underline our continued investment in our loyalty programme and in our customers.