Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox ...

Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google is abandoning its plans to drop third-party cookies from Chrome. Back in January 2020, Google made a big announcement ...

In light of Google's drastic cookie reversal, ID-centric adtech firms and open web publishers rejoice-while Google's Privacy ...

You know those website pop-ups asking you to "accept all cookies?" Google recently announced it's reversing course on promised changes to simplify how users manage these digital trackers, raising ...

For years, Google touted its plan to phase out third-party cookies as a win for user privacy. The message was clear: the tech ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Google has announced it will not roll out a new standalone prompt to phase out third-party cookies in Chrome. leaves the ...

Since the start of the Privacy Sandbox project, Google has been strongly pushing to eliminate third party cookies entirely ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...

After recent layoffs, Google, led by CEO Sundar Pichai, has introduced a new workplace policy that has left many employees ...