John Frieda is no stranger to launching effective products for all hair types. The drugstore haircare brand is a household ...

John Frieda is known for its affordable and effective anti-frizz formulas, but the brand has added a density-boosting serum to its lineup.

Exit plan. In 2002, Gail Federici was the cofounder and CEO of John Frieda Haircare. She and celebrity stylist Frieda were ...