Xbox’s Master Chief gets a Lamborghini Urus SE tribute, but fans can only win a scale model or drive its livery in Forza Horizon 6.

Campaign Evolved, Xbox and Lamborghini have teamed up to create a real-life SUV fit for a Spartan: the one-off Lamborghini Urus SE Master Chief 117 Edition.

Lamborghini turned a Urus SE into a Master Chief tribute, but the only version most fans can own is a scale model ...

Lamborghini and Halo have created one of the most striking automotive and gaming collaborations of the year. Built to support the worldwide launch of Halo: Campaign Evolved, the special Urus SE ...

July 28, 2026. More for You ...

You can't buy the real-life Master Chief Lambo, but you might be able to win a model version, and in just a few days, you can ...

Xbox and Lamborghini have created a Halo-inspired one-off, the Urus SE Master Chief 117 Edition, to celebrate the release of Halo: Campaign Evolved. A limited number of 1:18-scale models are being ...

Forget Warthogs—Master Chief just leveled up. Lamborghini and Halo have joined forces to build a one-off Urus SE that looks like it rolled straight out of the UNSC garage, and honestly, it's one of ...

Milicia will lead the brand’s global marketing strategy, further strengthening its positioning  Sant’Agata Bolognese, 23 July ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Lamborghini's Chief Marketing and Sales Officer, Federico Foschini, detailed the new Urus SE ...

There’s a new top-dog Lamborghini SUV, and it’s called the Urus SE Performante. Just revealed on Wednesday, this Urus is based off the plug-in hybrid SE model, but brings the extreme design and ...

Lamborghini on Wednesday revealed a new hybrid performance model of its Urus SUV. The auto manufacturer is calling the new Urus SE Performante the "fastest Super SUV in the world." The vehicle is a ...