McDonald’s latest marketing push around the McDonaldland Meal, which drops Tuesday, aims to tap into Millennial and Gen X nostalgia with retro mascots, limited-edition merch and a colorful new shake — part of a national strategy to drive foot traffic and social buzz.

With McDonald's fresh off celebrating the return of its wildly popular Snack Wraps, a menu item fans had been just about begging the fast-food chain to bring back, a new meal loaded with nostalgia is right around the corner.