The Super Bowl is a massive event to many people, but the only difference is that for some people, it's all about the game, ...

This Sunday, as a record 127.7 million people tuned in for the 59th Super Bowl — featuring football, celebrities, and a performance by Kendrick Lamar and SZA — another tradition reared its head: Super ...

As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve ...

In the ad, McConaughey dines outdoors during a rainstorm because his booking app failed to adjust his reservations, humorously highlighting the importance of AI in customer service. Chris Pratt, Chris ...

Overall, it was a profoundly disappointing year for Super Bowl ads. Perhaps this is just the new normal in the age of disintegration and the continuous decay of the American soul. But at least we can ...

With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Possibly the best of the celebrity ads was Dunkin’ Donuts ‘DunKings 2’ with Ben and Casey Affleck and a really terrific bit from Succession alum Jeremy Strong, leaning heavily into his reputation as a ...

Stella Artois, the NFL and Novartis also got plenty of love, as most advertisers relied on humor and nostalgia.

Some MSU faculty members have ranked their favorite Super Bowl ads including ones from Michelob Ultra, Mountain Dew, Weather Tech, Google, and Novartis.

Perhaps most memorably was an ad in which Appleton native Willem Dafoe teams up with Catherine O'Hara for a rollicking ...

This spot features actors Willem Dafoe and Catherine O'Hara as they hustle younger players out of their Michelob Ultra beers by wagering that they can beat them at pickleball. "Play you for an Ultra?" ...

Third place went to Michelob Ultra’s “The Ultra Hustle,” which starred Willem Dafoe and Catherine O’Hara as they dominate ...