This latest funding builds on a $6 billion investment that it allocated toward U.S.-based manufacturing over the past five ...

Unilever and Skullcandy are tapping conversational AI to translate consumer feedback into instant, actionable insights. Using a tool called “Ask Yogi” from an AI consumer insights platform, the ...

Keurig Dr Pepper (KDP) is zoning in on its route-to-market approach as part of five key pillars within the company’s strategic roadmap. As a result, it has been investing in its direct-store-delivery ...

Nestle's Business Optimization Strategy It's this approach, according to Freixe, that has resulted in turnarounds for underperforming brands. For Coffee-mate creamers in the U.S., for example, the ...

It's a combined people-centric, tech-supported effort that’s leading to significant productivity gains within Unilever's manufacturing operations.

The Reckitt Benckiser Group is selling its essential home business to global private equity firm Advent International in a $4.8 billion deal. As part of the agreement, Reckitt will retain a 30% equity ...

Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods ...

The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin ...

Anheuser-Busch InBev, Nestle, and General Mills are among the companies integrating an AI assistant that uses OpenAI’s GPT-4 language model for consumer goods business intelligence discovery.

The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production.