The deal adds TikTok Shop expertise to AMZ Advisers' offering, as brands look to connect creator-led discovery with online ...

Marketers are moving beyond traditional campaign models, using audience insights and cultural expertise earlier in the ...

Public-sector advertising climbed in several markets as automotive, telecom and QSR brands continued to drive radio spending.

Perion’s Ben Bookbinder says AI helps the smartest traders spend less time in dashboards and more time asking better ...

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Vividata has introduced an AI Assistant to its Vivintel analytics platform, designed to help media planners, analysts and marketers navigate audience data and turn business questions into actionable ...

PHD has come out on top to win the Tim Hortons Canada business following a comprehensive review launched this past August. The review included incumbents Horizon Media and digital agency Media Monks ...

Omnicom Media has appointed Ellen Griffin as global brand president of OMD, effective immediately. The agency said the new title replaces the previous “global CEO” designation used across Omnicom ...

The streaming service will expand its Canadian NHL offering with exclusive Wednesday-night games and select playoff series.

The organization aims to provide advertisers with better insights into children's viewing behaviour while navigating privacy ...

The Canada Media Fund (CMF) is continuing to strive for expanded flexibility through its programs and envelopes and further collaboration between broadcasters, producers and distributors in 2025-26.

Vividata has released its most recent channel-specific insights into Canadian consumption habits across all major media in its Study of the Canadian Consumer spring 2025 report. The report looks at ...