In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about ...

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie commerce ad tech startups.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

When used strategically, AI can produce content on par with the quality of marketers' work. What does that mean for the job ...