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Chief Marketer
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Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency ...
Chief Marketer
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LinkedIn Newsletters: An Added Engagement Tactic to Support Thought Leadership
PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them? Tayler Felix: If your brand has an ...
Chief Marketer
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How Lucyd Eyewear Diversifies Marketing Spend and Customer Experience Tactics
Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...
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