CEO Rob Lynch said the brand should embrace a more aggressive marketing strategy to set it apart from fast food burger chains ...

Despite high costs, the company is full-steam ahead on AI and believes a version of the tech that surpasses human ...

Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, ...

The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and ...

All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more ...

Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing ...

In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.

Agencies broadly sense bigger revenue opportunities in a sports media landscape that is quickly diversifying but also growing ...

More than 20 brands are piloting the new Agentic Systems for Commerce amid an increasingly complex commerce ecosystem.

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around ...

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...