Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

As the father of exploratory data analysis John Tukey once said, "The greatest value of a picture is when it forces us to notice what we never expected to see." That quote rings true in many aspects ...

Working in B2B marketing, you've probably noticed how search has changed. You may have seen it reflected in decreasing organic traffic to your website. These days, your customers aren't always ...

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...