The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

From collaborating with KOLs in China to driving “incremental revenue” through live shopping, brands are using social ...

The IPA is imploring marketers to adopt a formal learning agenda to drive effectiveness, rather than seeking an ...

As digital ad revenue grows to 27%, the business claims it’s on track to hit its target of 30% despite the biggest revenue ...

Uber has signed a number of partnerships to help it achieve its goal of being both sustainable and profitable, which it ...

Meeting salary expectations is the biggest stumbling block to finding the right talent for your marketing team, according to recruiter Michael Page.

Progress to address marketing’s socio-economic pay gap problem has been slow, but leaders believe the industry can reach a ...

Marketing leaders from HSBC, Meta, Motorway Group and L’Oréal share the key attributes they think marketers will need to ...

Marketing and finance share several beliefs about business, they just differ on how to carry these out, making them closer to ...

Making an argument for “simple” brand building, Greggs customer and marketing director Hannah Squirrell argued that brands ...

Complete our short survey to contribute to a new investigation into marketers’ media choices, and how they make them.

On its mission to end exploitation in cocoa, the retailer is relying on the creativity of marketers to build positive ...