Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Marketers are spending huge sums of money on retail media search - but without a strong brand you are just frittering budget ...

For Laithwaites Wine, a business that had been largely sales focused, regional testing proved the cornerstone of its ...

The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations ...

From collaborating with KOLs in China to driving “incremental revenue” through live shopping, brands are using social ...

The IPA is imploring marketers to adopt a formal learning agenda to drive effectiveness, rather than seeking an ...

As digital ad revenue grows to 27%, the business claims it’s on track to hit its target of 30% despite the biggest revenue ...

Uber has signed a number of partnerships to help it achieve its goal of being both sustainable and profitable, which it ...

Marketing leaders from HSBC, Meta, Motorway Group and L’Oréal share the key attributes they think marketers will need to ...

Marketing and finance share several beliefs about business, they just differ on how to carry these out, making them closer to ...

Despite this reliance on third-party cookies, 68% of marketer and agency respondents recognise the urgency of leveraging ...

The Marmite campaign: love it or hate it. You cannot fail to have noticed it. One of the longest running slogans in ...