Kantar, rather like its research rival System1, has found that re-used Christmas TV ads work just as well as new ones, with ...

Omnicom is conducting its own bonfire of the brands following its merger with IPG: DDB, FCB and MullenLowe are going along ...

Not long ago, consultancies were eating ad agencies for lunch and often buying them up - most notably Droga5, which became part of Accenture in 2019. Now AI is putting the consultancies under threat, ...

It now looks only a matter of time before Omnicom's DDB is absorbed into TBWA: DDB global president and CCO Chaka Sobhani now ...

AI. Suddenly, it seems every agency is talking about speed, automation, efficiency, output and scale. Every creds deck has an ...

Sometimes seemingly small ads play bigger than major productions and this from Droga5 NYC for Facebook is a classic case in point: a sweet tale that somehow manages to include about every Facebook ...

Publicis London has promoted COO Trent Patterson (below) to CEO, freeing creative practice group boss group Charlie Rudd from ...

The deal is done. Omnicom has swallowed Interpublic, creating the world’s largest BDHC (Big Dumb Holding Company) with total ...

For the Cambridge Dictionary, the 2025 word of the year is “parasocial,” for Collins Dictionary it’s “vibe coding” and for ...

Applications have opened for Ocean Outdoor’s annual environmental fund, Drops in the Ocean. The digital Out of Home (DOOH) ...

McDonald's has doubled down on Grinch branding in its Christmas campaign by Leo UK. Not only is the mischievous Dr Seuss ...

It isn't even December yet but, back in the UK, Aldi's Kevin the Carrot has finally made it to the altar in a feast of veggie ...