Discover the American media and ad trends ahead of the 2024 presidential election in our new data hub.

Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...

Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication in the Philippines.

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.

Die Verbraucher sind besser informiert, wissen mehr über Werbung und haben mehr Kontrolle denn je. Sie treffen ihre Entscheidungen anhand von Fakten und Emotionen und suchen zunehmend nach Marken, die ...

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