When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass ...

It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

Dr. Phil has blasted the outrage over Sydney Sweeney's controversial new American Eagle ads, and he plans to buy the brand's ...

Also Sydney Sweeney, who steals the movie from them both. She plays the cursed daughter to Moore’s mom, though “plays” ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, ...

Sydney Sweeney's brother Trent Sweeney made light of the backlash her recent American Eagle ad campaign sparked, crediting a ...

Despite backlash against American Eagle's 'Sydney Sweeney Has Great Jeans' ad, it shows a shift to traditional, sales-focused ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Trump, upon discovering that she’s a registered Republican, was thrilled, but in the same way Trump’s thoughts on Taylor ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...