Comedian Pete Davidson recently starred in Reformation's Valentine's Day ad campaign and debuted a new tattoo-free look. Davidson, the former Saturday Night Live star was once well known for his tattoos, many of which had been dedicated to his high-profile former girlfriends. But he has now decided to go tat-free.

I happen to be covered in upwards of 15 tattoos at this point in time. (Dad, if your Google Alerts are still set to read all my stories: I’m sorry.) So I have to stress that this praise for Davidson’s new look has no element of aesthetic judgment to it whatsoever;