The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

WhatsApp is rolling out ads on parts of the platform, but assures users that personal messages, calls and statuses will ...

WhatsApp announced yesterday that it will now show ads from businesses through its Stories-like feature, months after adding ...

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

WhatsApp Ads face no apparent legal pushback in terms of privacy norms, said industry experts while privacy advocates argued ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...