Aug 21, 2023 · Discover the evolution and meaning of the Amazon logo—insight into the iconic smile arrow and its impact on global brand identity.

Oct 8, 2025 · The central symbol was a yellow-orange, arrow-shaped figure resembling a smile. It connected the letters “a” and “z,” symbolizing the wide range of products.

Explore the Amazon logo's evolution, uncovering its history, design changes, and the hidden meanings behind the iconic smile from A to Z.

The Amazon logo was created in 2000 and quickly became a symbol of the tech-forward, new generation. As the world’s biggest e-commerce platform, Amazon wanted a design that reflects its …

Mar 13, 2025 · The Amazon emblem bears a double meaning while being simple and versatile at the same time. It’s a great example of an individual graphic design (the arrow, in this case) going beyond …

Since 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that they carry every product from A to Z, with the arrow shaped like a smile. The Amazon logo is a simple yet …

Jul 3, 2023 · Amazon is a leading eCommerce and technology company with a global presence. Its impressive and unique logo, a wordmark with a smiley arrow, is today’s famous online shopping …

Jun 30, 2023 · Discover the history and symbolism behind the Amazon logo. Unveil its evolution, meaning, and impact on branding.

What does the Amazon logo stand for? Today, we’re going to bring you everything you need to know about the Amazon logo and its backstory.

Jul 14, 2024 · Amazon is now 30 years old, and to track its progress from bookseller to retail giant, here, we take a look at how its logo has grown and evolved over three decades.