Being customer focused is an effort put forth by the entire organization. It combines the associated soft skills (being nice and friendly to customers and making them feel important) with meeting customer …

Even if, as Apple co-founder Steve Jobs famously remarked, customers themselves do not yet realize they have a need, R&D teams should be trained in customer-centric thinking — they should embrace …

In short, a customer-centric communications strategy can help you create the kinds of focused, contextually relevant experiences that build engagement and generate revenue.

The faculty Program faculty include the world-class faculty and thought leaders of Kellogg who have successfully created and led customer-focused organizations.

Customer focus means putting your customers’ needs first. Customer-focused businesses foster a company culture dedicated to enhancing customer satisfaction and building strong customer …

Customer centricity is a way of doing business that fosters a positive customer experience before, during, and after the sale in order to drive repeat business, build customer loyalty (which leads to …

Andy Friere, Co-founder and CEO of Axialent, describes the customer-focused culture archetype, one of the five basic cultural archetypes into which organizations fall: 1) Achievement, 2) Innovation, 3) One …