Transform your look with at-home hair color products and hair dyes by L'Oréal Paris. Our permanent and non-permanent colors come in various shades from blonde to purple.

Explore the best L'Oréal Paris hair color products. From permanent hair color to hair gloss to highlights and more, we've got what you need for your next look!

Explore L'Oreal Paris permanent hair color & hair dye products and choose from a wide range of permanent hair color shades that are suitable for all hair types.

Learn more about Colorsonic & shop our new hair color application device. Simply pick a color, load the cartridge, press the button and the brush does the rest.

Find the perfect shade with Superior Preference permanent hair color by L’Oréal Paris. Our easy to use gel formula comes in over 50 fade-defying and gray covering shades.

5 days ago · Only L’Oreal Paris, the inventor of permanent hair color, could reinvent it. Colorsonic, the next generation of at-home hair color, delivers the best color of your life at the press of a …

5 days ago · Buy our easy-to-use Le Color Gloss One Step In-Shower Toning Gloss by L'Oreal Paris which corrects brassy, faded hair tones, leaving hair shiny and soft.

Nov 18, 2025 · About L’Oreal Paris Beauty Magazine Get expert beauty advice from L’Oréal Paris. Discover the latest in hair care, hair color, skin care, and makeup with science-backed …

Introducing Haircolor Concierge from the #1 at-home hair color brand. Our live experts, online tools and resources are here to help you color with confidence and ensure beautiful results.

6 days ago · Discover Superior Preference Fade-Defying hair color & shine system by L’Oréal. Over 50 luminous hair color shades with care supreme conditioning treatment.