LPK is a modern brand consultancy specializing in brand strategy, packaging design and identity systems. Trusted by leading brands for over 40 years.

LPK is a modern brand consultancy that helps ambitious businesses turn change into a competitive advantage. We partner with brands navigating moments of uncertainty, growth, and …

We drive brand evolution. From new brand creation to packaging design, LPK helps businesses know, grow and innovate for their ever-changing consumers.

Create it here at LPK. Every career path is unique, but we all work with a shared passion: unleashing the power of creativity to make consumers’ lives better.

May 14, 2025 · LPK is a modern brand consultancy that applies insightful strategy and beautiful creativity to harness change—making momentum that grows brands and businesses.

LPK also helped Corona strategically extend and excel in non-beer categories, revamping Refresca to better perform in the malted beverage category, and launching Hard Seltzer just as the seltzer …

Straight from the source: we’re gathering inspiring minds from LPK to reflect on their professional journeys and impart a little wisdom in this new 5-part series.

Curious to learn more? Book a call with LPK to discuss how to transform your brand’s approach to resonate with Gen Z’s expectations and build lasting, authentic trust.

LPK helps ambitious brands evolve and grow through brand strategy, consumer insights, and packaging design.

In late May of 2023, we lost one of LPK’s founding partners, Jim Gabel. Curious, nurturing and deeply observant, Jim inspired many a creative mind—including co-founder and former LPK President, Jerry …