Dec 21, 2025 · What Is Market Segmentation? Market segmentation is a powerful strategy by which businesses design and market their products and services more effectively for the results they seek.

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …

Oct 29, 2024 · By definition, market segmentation creates smaller, more focused groups of potential customers. Instead of relying on generic and nonspecific messaging, brands can tailor their …

Dec 8, 2025 · What is market segmentation? Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, …

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

Apr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs. It’s a strategy …

Market segmentation is a strategy to break up a large audience into smaller, easier-to-manage groups based on certain characteristics. This strategy helps businesses customize their products, services, …

Jan 2, 2026 · Market Segmentation is a marketing strategy that employs well-defined criteria to divide a brand's total addressable market share into smaller segments. Each segment shares common …

Jul 10, 2023 · According to Tech Target, market segmentation is when a company divides its total addressable market into smaller groups depending on their shared characteristics. Market …