Dec 18, 2025 · If you want a brand that survives the next decade, follow the 7 steps, ignore the fluff, and protect your intellectual property like your business depends on it—because it does.

Nov 6, 2025 · After naming 2000+ brands over 25+ years across 40+ countries, I’ve learned what makes names work—and what makes them fail. This comprehensive guide shares the …

Brand naming isn’t just labeling the products; it is the foundation of the brand identity. Picking the right name communicates the brand’s unique personality, values, and selling proposition, …

Feb 17, 2025 · Our survey asks recipients to rank each of the three names according to two criteria: how memorable it is, and how closely it aligns with the brand’s values.

Jan 31, 2022 · It’s difficult—maybe impossible—to measure the exact value of a brand name, but ample evidence points to a name’s ability to strengthen or weaken a brand, thereby having a …

May 5, 2025 · Brand naming is strategic. Define your core identity and clear goals. Make sure the name fits your target audience. Novelty alone is not enough. Without real distinctiveness, a …

Oct 1, 2024 · Whether it’s bold, mysterious, or straight to the point, a brand name sets the tone for everything that follows. Crafting the perfect brand name isn’t just about sounding cool—it’s a …

Oct 27, 2025 · Unlock brand naming strategy secrets—create distinctive, legal, and memorable brand names. Learn key steps, avoid mistakes, and build lasting connections.

Apr 12, 2025 · Learn what makes a memorable brand name, backed by data and real insights to help your business choose a name that resonates and stands out.

Apr 15, 2025 · A strong brand name is a valuable asset that works for your business 24/7. This comprehensive guide explores proven best practices for creating an effective brand name that …